FAQs

Creating your advertisement or publication

To make things easier for you we have compiled two production guides below with everything you need to know. If you have any further enquiries please contact us.

 

How we will work with you to create your advertisement, from concept to delivery

 

Working with the artwork department
This information is designed to walk you through the copy process for your advertisement. The entire process of advertising sales, through artwork production to publishing is carried out to very high standards.

The initial design can be created in a number of different ways:

• From your instructions – either verbal or by way of a design draft.
• We can update or amend existing artwork which you may have used for another advertisement.
• You can leave it to our designers to come up with a design theme.

Supply of press ready artwork – see ‘digital files’ below for information of how to supply your file.

Amendments – Each advertiser can take advantage of one set of amendments free of charge. This may be to amend the design or the content of the advertisement.

Proofing – Each advertiser will receive a PDF proof of the artwork copy, without charge. This will be in full colour.

Although we do everything possible to ensure the highest quality of reproduction of your advertisement, final standards depend on the original source material supplied by our customers.

Drafted artwork
We offer professional artwork services – our team of designers can design and lay out your advertisement. This is the most suitable method if you do not have the facilities to supply the advertisement artwork as print ready digital files.

To use our design service, all you will need to supply are good quality examples of the following basic elements:

• Corporate stationery – for logo and contact details.
• Descriptive text to encapsulate your services/products.
• Other images/graphics you may wish to include. Alternatively we have access to an online image library of stock images that can be used in your advertisement.

If you know how you would like your advert to be designed please draft your layout on an A4 piece of paper. Alternatively we will produce the design of the advertisement for you and provide a proof for your approval.

If you have purchased full colour, please indicate which elements you wish to appear in colour. When supplying us with material please remember, it should be clear, crisp and unbroken and supplied at the size to be used in the advertisement, or larger. Do not write on, staple or fold materials. If you require assistance please contact our copy department and we will be happy to help.

Digital files
When supplying digital advertisements or elements of your advertisement digitally ONLY the following file formats can be accepted; other formats will be rejected.

Please advise your chosen format when submitting your artwork/materials:

PDF (.pdf)
Jpeg (.jpg)
Tiff (.tif)
Eps (.eps)
QuarkXPress (.qxd)
Illustrator (.ai; .eps)
Photoshop (.psd)
Microsoft Word text only (.doc)

Images should be supplied separately (see below)

• All files should be saved with their file extension included in the file name (ie.‘*filename.tif).
• All fonts should be embedded/converted to outlines.
• All linked images should be supplied.

Line art (type/text, images, logos, composed of black lines) should be saved at 600dpi and supplied no smaller than the size to be used in the advertisement.

Greyscale and colour photographs should be saved at 300dpi and supplied no smaller than the size to be used in the advertisement. Colour images should be in CMYK mode.

Many images are copyright controlled. You must be sure you have the right to use any image you include in your advertisement.

Please do not supply images produced for internet usage as these are normally low resolution.

Your files can be supplied on:

CD
USB stick
Via email: admin@localauthoritypublishing.co.uk (If the file is larger than 15mb, please use a free service such as wetransfer.com to send.)

Please label all files/disks with your reference number and name. If you are unsure if your digital files meet our criteria then please contact us to enquire prior to sending your files.

Update previous advert copy
If you have previously advertised in another of our publications and would like to utilise the existing copy please indicate:

• Title of previous publication.
• Previous account number & page number (if known).
• Clearly mark/advise any amendments which may be required.

If you require assistance please contact our copy department and we will be happy to help.

Advertorials
A selection of our publications conform to a specific style of advertising. If this applies to the publication in which you are advertising please see details below of how to supply your advertisement copy.

These advertorials are intended to be seamlessly integrated with the design and layout of the editorial content of the publication. Therefore your advert will be designed in the house style of the publication and all you need to do is supply the following:

1. Supply descriptive text – word doc, text file, email.
2. Supply photographic image/s – hard copy, EPS, Jpeg, Tiff.
3. Supply your contact details – word doc, text file, email.

Please contact our copy department for further details of how to supply your information, including the amount of text and images, or for any further assistance.

 

How we will work with you to produce your publication, from concept to delivery

 

Working with the artwork department
This information is designed to walk you through the copy process for your publication. The entire process of advertising sales, through artwork production to publishing is carried out to very high standards.

The initial design can be created in a number of different ways:

• From your instructions – either verbal or by way of a design draft.
• We can update or amend existing artwork which you may have used for another publication.
• You can leave it to our designers to come up with a design theme.

Supply of press ready artwork – see ‘digital files’ below for information of how to supply your file.

Proofing – You will receive a PDF proof of the publication, without charge. This will be in colour.

Although we do everything possible to ensure the highest quality of reproduction of your advertisement, final standards depend on the original source material supplied by our customers.

Drafted artwork
We offer professional artwork services – Our team of designers can design and lay out your publication. This is the most suitable method if you do not have the facilities to supply the artwork as print ready digital files.

To use our design service all you will need to supply are good quality examples of the following basic elements:

• Stationery – for logo and contact details.
• Descriptive text to encapsulate your services/products.
• Other images/graphics you may wish to include. Alternatively we have access to an online image library of stock images that can be used in your publication.

Digital files
When supplying digital advertisements or elements of your publication digitally ONLY the following file formats can be accepted; other formats will be rejected.

Please advise your chosen format when submitting your artwork/materials:

PDF (.pdf)
Jpeg (.jpg)
Tiff (.tif)
Eps (.eps)
QuarkXPress (.qxd)
Illustrator (.ai; .eps)
Photoshop (.psd)
Microsoft Word text only (.doc)

• All files should be saved with their file extension included in the file name (ie.‘*filename.tif).
• All fonts should be embedded/converted to outlines.
• All linked images should be supplied.

Images
Line art (type/text, images, logos, composed of black lines) should be saved at 600dpi and supplied no smaller than the size to be used in the advertisement.

Greyscale and colour photographs should be saved at 300dpi and supplied no smaller than the size to be used in the advertisement. Colour images should be in CMYK mode.

Many images are copyright controlled. You must be sure you have the right to use any image you include in your advertisement.

Please do not supply images produced for internet usage as these are normally low resolution.

Your files can be supplied on:
CD
USB memory stick
Via email: admin@localauthoritypublishing.co.uk (If the file is larger than 15mb, please use a free service such as wetransfer.com to send.)

Please label all disks/USBs with your reference number and name.

If you are unsure if your digital files meet our criteria then please contact us to enquire prior to sending your files.